CREATIVE DIRECTION, PRODUCT DEVELOPMENT
AND STRATEGY FOR BRANDS
FROM BRAND DNA TO MARKET.
I TRANSFORM IDEAS INTO COLLECTIONS,
VISUAL IDENTITIES AND COMMERCIALLY
SUSTAINABLE FASHION PRODUCTS.
Fashion Creative Director with 30+ years of experience in luxury, premium and contemporary fashion. I transform brand DNA into collections, visual identities and commercially sustainable products.
WHAT I DO
I define the creative vision of a brand through concepts, moodboards, visual language and storytelling.
From seasonal themes to the final image, I create coherent worlds that translate identity into desire.
I transform creative ideas into market-ready collections.
Trend research, colour direction, fabrics, silhouettes, fittings, product development and collaboration with suppliers become a coherent process from concept to final product.
BRAND STRATEGY
A successful brand is not only beautiful: it is recognizable.
I build and evolve brand DNA through positioning, product strategy, visual identity and customer experience.
I guide licensed brands and private label projects by balancing creative evolution, commercial goals and respect for brand identity.
SELECTED CASE STUDIES
PAPERLACE
Brand Direction | 6 Collections FW19–FW22
A contemporary feminine language where romanticism, British eclecticism and modern identity come together.
Ki6?
WHO ARE YOU
Brand Direction | AW21–SS22
Creative evolution of a licensed brand through product identity, collection development and visual storytelling.
ADAM SAAKS
Creative Direction | Brand Identity & Collection Development
Transforming an iconic fashion concept into a contemporary brand through creative vision, collection development and a stronger market identity.
ON THE SIDE OF NATURE
Sustainable Brand Creation & Eco Vision
A conscious fashion project focused on natural materials, ethical production and a responsible approach to contemporary design.
